As part of Best Buy’s brand refresh, two new value propositions were created that spoke directly to our customers. The new value props held great importance as they were the unique selling points identified that would differentiate Best Buy from its competitors. These videos were to be used in a wide range of mediums, from online videos to Best Buy’s own in-store video network.
In collaboration with a creative writer, we worked together to create concepts for all 5 of the value props (2 brand new). A wide range of ideas were produced, before we distilled these ideas to the best. I created LoFi storyboards and presented to upper management for approval. I then worked closely with an external animation team, providing art direction and leadership to ensure the videos remained consistent and true to the original storyboard.