The Purpose Journal was a project which was launched on Kickstarter. The Purpose Journal aimed to help you establish the routines needed to stay on track through journaling and helping you create something meaningful. It achieved 246% of it’s goal, raising $49,219. I was involved in the art direction and execution of the project.

I was brought into the project at a stage when the content had been written and it now needed a visual identity. I worked with suppliers to source materials and style of the journal, as well as designing the journal from start to finish.

I worked in unison with the marketing team to create all elements for the Kickstarter page, promotional materials and social media package.