A core role for me during my time at Employsure was to work with the Campaigns team to rollout monthly campaigns, with a major campaign everything 3 months. I had the responsibility of helping craft the messaging as well as the visual identity of each campaign.
Whilst working on these campaigns I created a landing page template optimised for mobile and desktop which was concentrated on lead acquisition. I balanced visual aspects and the need to have a high converting acquisition page.
For each campaign I would create at least one landing page, an eGuide, social media assets, sales collateral, social media advertising and HTML5 Display Ad sets used in Double Click Manager.