Best Buy Campaigns
During my time at Best Buy I worked across many campaigns that targeted specific products, brands, categories or brand metrics. These campaigns were initiated by the business team and it was the creative team’s role to develop a solution that achieved a business outcome.
These campaigns exposed me to working with vendors and their assets for product launches, deep diving in brand metrics and learning to craft creative that makes change in those metrics.
My role in these projects was to provide creative and art direction for the campaigns and then lead a multi-disciplinary team in the production and rollout of these campaigns.