Franked Brand & Identity
Franked is changing the way marketing managers get results. After seeing first hand how the rigid traditional approach isn’t working for marketing managers, we decided it was time for change.
Visually, the Franked brand was crafted to speak directly to marketing managers. The demographic skews towards women in this role and so the imagery for the brand always shows strong female leaders.
The brand’s messaging is crafted to position Franked as a relatable friend to marketing managers. We have seen great engagement in the industry with this copy.