Monty is a brand new Australian startup enabling Australians to make better money decisions via a digital platform. I was involved from the beginning of Monty to create the Monty brand. This involved an extensive research phase, logo development, as well as the development of the overall brand. During this process I provided direction to the Monty team to inform them on decisions for branding, marketing and pitching to investors.
The brand was created to suit the current phase of the business and Monty’s target market. With the need for startups to pivot quickly, Monty was designed to allow for easy evolution and expansion of the brand when required.