The Purpose Journal was a project launched on Kickstarter. It aimed to help you establish the routines needed to stay on track through journaling and helping you create something meaningful. It achieved 246% of it’s goal, raising $49,219. I was involved in the art direction and execution of the project.
My role in this project was to provide art direction for both the journal itself and the associated marketing campaign. I worked with suppliers to source materials and style of the journal, as well as designing the journal from start to finish.
I led the marketing team to create all elements for the Kickstarter page, promotional materials and social media package.
View the Kickstarter here.