SMAA Brand & Identity
The Social Media Ad Academy is an online training platform that is geared towards capturing the market that Franked does not. Specifically small business owners, people looking to upskill in their career, and people who may not be able to afford agency support.
Visually, the branding users a colour palette that has a subtle nod to social media giants like Facebook and Twitter. This is intentionally done to create a link between these brands and the inside knowledge that SMAA brings. The imagery used is fun, light, airy and uses subjects 20-30 years old. This age demographic is intentional to capture our audience and also appeal to older customers who want to catch up to the younger generation. Images always show someone using or interacting with a device to connect with the online nature of the company.